Google's favorite places: Now with window sticker bar codes
![zd-defaultauthor-sam-diaz.jpg](https://www.zdnet.com/a/img/resize/9f4a6924336160d99f56819272b4624a15380cef/2014/12/04/58676caf-7b70-11e4-9a74-d4ae52e95e57/zd-defaultauthor-sam-diaz.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
If you happen to see a sticker with a strange-looking black-and-white bar code in the window of a business in your town, it's a badge of honor of sorts from Google.
The launch is part of Google's larger effort both offline and online to enhance local business results when you search. To beef up the local business listings,. Google is encouraging businesses of all sizes to provide listing information to Google's Local Business Center for free, a move that will help the Google to verify the business' information and allow the business owner to beef up the listing with things like video and photos.
Whether you love Google or hate Google, the search engine - as well as the Google maps app on some of the most popular smartphones - has become the "Yellow Pages" of this generation. I know it's how I find businesses and more when I'm out and about. Beefing up a Google listing is a quick, cheap and easy way for local businesses to make themselves more available and accessible to a larger mobile audience.
Last time I checked, that was a good thing for small businesses.