Google's map-location services: Helpful or just plain creepy?
![zd-defaultauthor-sam-diaz.jpg](https://www.zdnet.com/a/img/resize/9f4a6924336160d99f56819272b4624a15380cef/2014/12/04/58676caf-7b70-11e4-9a74-d4ae52e95e57/zd-defaultauthor-sam-diaz.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
When it comes to privacy issues, I tend to be less paranoid than most. Maybe it's because I've been careful about the information I share in social networking sites. I have been a longtime user of Google's GMail, fully aware that there's some sort of "observation" of my content going on - otherwise, how would they know which ads to serve up in my emails? Still, even that hasn't bothered me so much.
That's just plain creepy to me.
And yet, I have no problem - none whatsoever - allowing Google to transmit my location over wireless airwaves for the sake of finding the closest gas station, ATM or pizza joint to my location. The latest upgrade to Google's Mobile Maps apps has a beefed up search feature that allows users to pick categories and subcategories - such as Heathcare and Beauty, with subcategories like beauty salons, gyms and pharmacies - and have the list populate with those businesses that are closest to you.
(As a side note, mobile maps users were on the losing end when Google and Yelp couldn't cut a deal late last year. This is exactly the area where Yelp content could have been heavily utilized.)
(Check out the embedded video below for a peek at how it works. Take note of how the review that's highlighted in the video - a review that was a make or break for the couple in the clip - is NOT from Yelp.)
Not only does "Near Me Now" provide a useful service, but it also allows Google to "localize" search results, which in turn leads to more local ads. Local, of course, is a very segmented form of advertising - one that can be quite lucrative - so it makes sense that Google would want a piece of that.
These new location-based services are a real value add to the mapping apps and now search - and I'm more than happy to let Google and my phone know where I am at any given moment. But as for friends, family members, colleagues or anyone else who might be inclined to see where I am at any given moment, I say no thanks.
Sometimes, when I'm lost, I want to stay that way.