Google, however, told the group that it would not comply with that rule.
The report goes on to say that despite Google's non-compliance, it's application to join the Network Advertising Initiative is likely to be approved. The reasons are far from clear and NAI policies are said to be 'in a state of flux' - whatever that means. The author speculates that:
Some Internet executives wonder whether it is getting ready to start some sort of targeting system that might help its graphic ad network compete better with AOL’s more successful Advertising.com and others that do make use of information about users.
Privacy is an ever present issue for all users and business in particular. Why then does Google NOT have an issue in putting a link to its iGoogle privacy page which contains links to the prrivacy center? Confused? You should be.
I have said before that Google's ToS are inconsistent though others disagree. It now seems Google's attitude to presenting information required by a self-regulating body with which one would have thought it would wish to play ball is also inconsistent.