How big of a missed opportunity is this? It's potentially huge. With this mythical GDrive idea---just give me a light client that backs up everything to the cloud---Google could convince plenty of users to also become storage subscribers. But as ReadWriteWeb notes, Google is missing the mark.
Consider the following math:
I pay $4.95 a month to Mozy, a unit of EMC via Decho, to back up my hard drive.
That's almost $60 a year. And there's roughly 14 GB backed up.
I could eradicate Mozy, a service I'm happy with for $5 a year and Google.
So what's the hold up? Google will allow you to back up 1 TB of data for $256 a year, but can't figure out a lightweight desktop client that would back up your entire computer. It just doesn't make sense.
Google is willing to back up all the Gmail and photos you have lying around. Would it kill the company to back up my Word docs and other loose ends too? Thanks for the cheap storage Google, but you may want to think a little bigger.