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Here's why Vonage does so well in Florida

According to Florida Public Service Commission numbers published in today's Palm Beach (Fla.) Post, Vonage had 148,936 subscribers in the state of Florida as of September 1 of this year.

According to Florida Public Service Commission numbers published in today's Palm Beach (Fla.) Post, Vonage had 148,936 subscribers in the state of Florida as of September 1 of this year.

Given Florida's population of 17 million, that's one Vonage subscriber for every 96 Floridians.

Also in September, Vonage crossed the 2 million mark for subscribers- most of them in the U.S.

That's roughly one Vonage subscriber for every 150 Americans.

Comparing the two numbers, we see a far greater proportion of Vonage subscribers in the nation's fourth most populous state than in the U.S. as a whole.

Hmm, why is this?

Two reasons come to mind.

Unlike some other states, Vonage's coverage is Florida-wide.

Perhaps more importantly, Florida is a state filled with people who were born, raised and have lived elsewhere. And contrary to stereotype, I am talking about younger folks as well. In-migrants to job and school opportunities within the Sunshine State's many booming metro areas. New residents from overseas, especially throughout Latin America.

People who follow that lifepath generally leave friends and family behind. Friends and family they would like to talk to.

As the largest free-standing VoIP provider, Vonage is in a position to appeal to the types of people I have just described with flat rate calling plans and inexpensive international dialing.

Vonage has their challenges, but Florida seems to be a conducive environment for Vonage's subscription and service models.