hongkong.com and NetSanity reinvents content delivery tool

hongkong.com and NetSanity, Inc., creators of a new category of Internet software for the delivery, notification and managementof Web-based information|jointly announced a partnership to deliver content to users on any desktop PC environment.
Written by ZDNet Staff, Contributor
Hongkong.com announced a partnership with NetSanity, Inc., creators of a new Internet tool for the delivery, notification and management of Web-based information, to deliver content to users on any desktop PC environment.

SINGAPORE 26 July 2000 - Visitors to Asian portal can download the free NetSanity SmartBar to their desktops.

The SmartBar is a content and utilities manager that runs continuously on a surfer's computer enabling them to set preferred content providers, manage web content from multiple sites and receive updates on breaking news and other time-sensitive content without launching a browser. It integrates a user's favorite commerce, content, communities and tools directly on the desktop.

"We are constantly in search for intelligent products that will enhance users experience on the Internet. These experiences must be time-rewarding as an average Internet surfer comes to the Internet to continually seek new experiences," said Rudy Chan, Chief Executive Officer of hongkong.com Corporation.

"The NetSanity SmartBar enables our users to move quickly and freely from content provider to content provider, as well as from the desktop to the net, without launching a browser."

The NetSanity SmartBar is easy to install and does not use a lot of memory - so performance is not affected. It was designed so end-users can avoid being overloaded with unwanted emails and advertising clutter from overzealous Website operators. In addition, it minimizes the number of clicks needed in calling up chosen destinations on the Net.

Over 75 Internet companies are delivering content directly to users by publishing with NetSanity's Pebble(TM) XML standard. These companies include Redherring.com, Springstreet.com and Egghead.com.

About hongkong.com Corporation
hongkong.com has strategic alliances with AOL, Netscape, 24/7 Media Asia, RealNetworks, Visitalk.com, Xinhua News Agency, Agence France-Presse, Reuters and Stockhouse.com. They offer content, technology and distribution capabilities as well as marketing, e-commerce and cross-promotional opportunities.

About NetSanity
NetSanity's asian headquarters is located in Singapore. The company provides a new global infrastructure for the Internet and telecommunications markets. With a single integrated solution, NetSanity's Preferences Management Platform allows Web sites and telecom carriers to deliver information across all Internet-enabled devices -- including PCs, mobile phones, wireless PDAs and TV set-top boxes.

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