There's no denying that many people, especially the younger generation, spend time on social networks such as Twitter, Facebook, Google+, and more recently Pinterest. However, how much time on average do we spend on each site, and what does this reveal about the current status of social networking?
An infographic release based on research firm comScore Inc.'s study into the current social networking environment yielded some interesting results.
It is unlikely to be a surprise that Facebook has raced ahead in social network popularity, with an average score of 405 minutes spent on the site by a user in January 2012. This is miles ahead of Tumblr and the recent appearance of Pinterest, which tie at 89 minutes each -- while Twitter, LinkedIn and MySpace gained average marks ranging from 8 to 21 minutes.
However, the lump of coal must go to Google+, who fell behind even a faded social network like MySpace with only three minutes spent on the platform by users per month, in comparison to an average six or seven hours on Facebook.
It needs to be kept in mind that this data does not take in to consideration mobile usage -- which, especially in the case of the Twitter and Facebook platforms, would have been likely to alter the results. If some of the popular Twitter clients such as TweetDeck were filtered in, it may be that Twitter's results would have averaged out far higher than by purely considering desktop access.
Interestingly, the figures fly in the face of Google's Chief Executive Larry Page, who was reported to say that 80 percent of Google+'s 90 million users log in daily. In comparison to this data, the numbers do not fit -- unless the 80 percent of logins include standard Gmail access.