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HP aims to pitch print services with payback guarantee

HP on Monday rolled out a payback guarantee for its managed print services and a bundle to better control departmental printing in the enterprise.HP, which has talked up managed print services in the last few years, is looking to get companies off the fence with its guarantee.
Written by Larry Dignan, Contributor on

HP on Monday rolled out a payback guarantee for its managed print services and a bundle to better control departmental printing in the enterprise.

HP, which has talked up managed print services in the last few years, is looking to get companies off the fence with its guarantee. If a "qualified enterprise" doesn't hit its printing savings target in 12 months of implementation HP will make up the shortfall (statement). In the fine print, HP says it "will credit the difference between projected and actual cost savings against future invoices."

Add it up and HP is looking to get enterprises off the fence about managed print services. In this arrangement, companies basically farm out the printing function to HP. Xerox is among HP's biggest competitors in the managed print services (MPS) market.

The company's Page Plan is also another effort to entice companies to move toward full-blown printing outsourcing. Page Plan is a bundle due in September of access control and accounting software to better track printing and pages. The ultimate goal is to reduce printing costs by nuances such as requiring PIN authentication if need be. The customer would operate the software. HP says Page Plan is for customers "who are not ready for a full-scale MPS engagement."

Also see: Xerox lands P&G print managed services contract

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