Going forward, you should expect to continue to see us build upon our strengths in our core printer business and extend our brand, technology leadership, and price performance advantage into adjacent markets and capture further page growth, said Mark Hurd, HP CEO, at the company’s F1 Q’07 earnings call in February.
HP to Google, Intuit: It’s OUR small business cloud, too! I underscored yesterday, presenting just such an HP initiative to “extend its brand, technology leadership, and price performance advantage into adjacent markets and capture further page growth,” the acquisition of Logoworks, a Web-based design service company for small businesses.
The HP-Logoworks marriage will undoubtedly be fruitful, it follows a two year courtship. HP aligned with Logoworks in May of 2005 to leverage a then emerging trend in the SME market, “the creation of color marketing documents in-house.”
HP’s “Small Business Connection” touts:
Create your own marketing materials: Big company collateral on a small company budget.
1) Bring your creative and printing activities in-house without looking like you did. Leverage HP's collection of professional templates, high-quality printers and supplies.
2) Save money, only print the documents you need to print, when you need to print them; inventories of old, outdated documents won't be an issue any longer.
3) Stay nimble, change your marketing materials as your business and customers change.
AND 4) Use the tools you know: Microsoft Word, Publisher, PowerPoint, Corel Draw, QuarkXpress.
Going forward, HP will undoubtedly make sure soon to be corporate owned SaaS LogoWorks will be the “preferred” small business marketing collateral development tool for use with HP's "high-quality printers and supplies."