In September 2014, Bill Hilf, HP's Senior Vice President for HP Cloud, told ZDNet that HP -- having announced cloud partnerships with VMware, Microsoft, CloudStack and OpenStack -- was now focusing on OpenStack. The reason? HP was tired of being seen as an industry follower and the company would now focus on a vastly accelerated cloud strategy.
In April 2015, Hilf told the New York Times. "We thought people would rent or buy computing from us. It turns out that it makes no sense for us to go head-to-head."
That's not to say that HP is entirely abandoning the cloud. It's not. HP will still be selling its Helion Rack for integrated private clouds; its hyperscale Cloudline and Moonshot servers; and a variety of private and hybrid cloud offerings. It's just that HP will no longer try to battle it out with Amazon Web Services and the like.
In the light of HP's quick decision to leave the public cloud market, HP is indeed becoming a fast-moving company -- a company that, in the face of disappointing results, is quick to leave a market when it doesn't look profitable.