HP e-Garage supports Internet startups

Local startups can now get S$2 million financing, free servers and marketing support through the HP e-Garage program.

SINGAPORE - Hewlett-Packard (HP) Singapore has launched the HP e-Garage program to help Internet startups and dotcom companies develop, commercialise and expand.

The HP e-Garage program provides each startup with up to S$2 million in financing, free use of HP servers during the nine-month seeding stage, preferential pricing for the use of HP's e-ontap hosting facility and support services, as well as marketing and demand-generation support in the commercial and expansion phases of a company's development.

This technopreneurial support program covers a company's entire growth cycle, from incubation through to market expansion.

It is aimed at helping startups accelerate their time to market, preserve capital and prepare for hypergrowth.

The HP e-Garage program includes the following deliverables:

Expand Phase: Operational dotcoms who are expanding will enjoy co-investment finance schemes and rebates on HP's products and services, plus the S$2 million in financing with up to 24 months of repayment and a six-month payment holiday.

In addition, the Startup and Deploy packages will offer cooperative marketing benefits such as public relations and marketing communications support, as well as online market traction through HP's sales demand-generation programs.

"E-Garage is a total end-to-end program designed to meet a company's needs for financing, infrastructure and equipment and marketing throughout their entire life-cycle," said Tan Lee Chew, general manger, business customer sales organisation, HP Singapore. "It will help our local technopreneurs grow from a caterpillar to a butterfly."

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