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HP wants out of digital camera manufacturing

Hewlett-Packard said it is getting out of the digital camera manufacturing game to focus on its Print 2.0 strategy.
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Written by Larry Dignan on

Hewlett-Packard said it is getting out of the digital camera manufacturing game to focus on its Print 2.0 strategy.

After market close Wednesday, HP said it is working to find a manufacturing partner that would design, source and distribute cameras under the HP brand.

With the move, which will result in a charge of $30 million in HP's fourth quarter, the company can focus on photo printing and online photo services. In May HP outlined its Print 2.0 strategy, which is designed to make it easier to print from Web sites, extend digital publishing and deliver a digital printing platform for commercial markets.

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