Things are changing here in the US with AT&T joining T-Mobile with lower monthly fees for those that bring their own device to the carrier.
You can purchase the Nexus 5, Moto X, HTC One, Samsung Galaxy S4, and other smartphones at full price in an unlocked status. However, the full cost for these high end flagships is often tough for people to swallow (that's why people pick up subsidized devices and let the carriers roll in phone fees for eternity) and not everyone has a zero percent credit card offer.
HTC has a new compelling offer for the fantastic HTC One. You can now purchase the unlocked HTC One for $0 down with zero percent interest for the next 24 months. This GSM unlocked phone works on AT&T and T-Mobile and comes loaded with Android 4.4 KitKat.
Many of us who have been covering the smartphone space for years are fans of buying unlocked phones and having full control over our carrier fees, primarily because we like to test out and use the latest and greatest smartphones.
As carriers start to separate out service fees and phone subsidy fees, Americans are starting to see the benefits of bringing their own device and saving money on monthly wireless fees. It will be interesting to see how well this new initiative works out for HTC. As a T-Mobile customer, I already paid full price for my HTC One seven months ago.