Corporate social media marketing is a current craze. Social media marketing "experts" are hawking their services to corporations. It's a mistake. Corporations might have the legal status of an individual, but they they aren't people.
A while ago, Seagate sent me a friend request on FaceBook and then asked me to be its "fan." I agreed to both just to see what was going on, and soon saw that this type of corporate marketing wasn't going to work.
I don't want a social relationship with my hard drive. It doesn't work in the social media world.
What if every brand I use day to day wants to jump onto the corporate social media marketing bandwagon? Am I going to check out the Facebook status of my toothpaste? Will I wonder what parties my microprocessor is going to tonight? Hey, my jeans just uploaded some new vacation photos.
I don't want a social relationship with my products. I bought them, now I just want them to sit there and be quiet, be inanimate and not interact with me. I have enough trouble keeping up with my social relationships with people. I certainly don't want to do that with products. I don't want to engage with any product brands.
Corporate social media marketing is