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Innovation

I don't need a social media relationship with my hard drive

Corporate social media marketing is a current craze. Social media marketing "experts" are hawking their services to corporations.
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Written by Tom Foremski on

Corporate social media marketing is a current craze. Social media marketing "experts" are hawking their services to corporations. It's a mistake. Corporations might have the legal status of an individual, but they they aren't people.

A while ago, Seagate sent me a friend request on FaceBook and then asked me to be its "fan." I agreed to both just to see what was going on, and soon saw that this type of corporate marketing wasn't going to work.

I don't want a social relationship with my hard drive. It doesn't work in the social media world.

What if every brand I use day to day wants to jump onto the corporate social media marketing bandwagon? Am I going to check out the Facebook status of my toothpaste? Will I wonder what parties my microprocessor is going to tonight? Hey, my jeans just uploaded some new vacation photos.

I don't want a social relationship with my products. I bought them, now I just want them to sit there and be quiet, be inanimate and not interact with me. I have enough trouble keeping up with my social relationships with people. I certainly don't want to do that with products. I don't want to engage with any product brands.

Corporate social media marketing is oxymoronic, imho.

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