Under the terms of the deal, IBM will pay $21 per share in cash for Unica. Unica shares closed at $9.55 on Thursday. IBM said it will take Unica's software to better target marketing efforts and predict consumer behavior.
Big Blue has been increasingly targeting its analytics portfolio at key marketers. Unica counts Best Buy, eBay and Starwood as customers. Unica has both traditional and on-demand software products. Here's a look at Unica's software: