My colleague, Paula Rooney, recently posted IBM launches first Linux-OpenOffice desktop with virtualization features that pointed out that IBM is having a go at pushing Microsoft's Windows off of corporate desktops once again. Although the technology is different this time around, the concept is the same. "What are you talking about?" I can hear some of you saying. Do you remember OS/2? How about the OS/2-based product "Workplace on Demand?"
Having used that combination on one of my desktop systems for the last several years, I have to agree that it is certainly a viable alternative that will meet the requirements of many organizations.
Most organizations, after all, are in the business of offering products and services that will appeal to their customers not purchasing and upgrading operating systems. If an operating system either won't do what these organizations want or merely is perceived as not doing what they want, they'll continue to use their current software rather than go through an expensive and time-consuming upgrade process.
Another point is that the IT executives remember upgrading to Windows ME and don't want to go there again.
At the time, OS/2 was better than Windows 3.X in many important ways. It was more stable, more reliable and a better platform for complex business applications. Microsoft's marketing beat IBM's on every front and OS/2 didn't succeed as IBM had invisioned. Part of the reason for this failure was Microsoft never ported Office or many other of its mainstream tools to OS/2.
To help OS/2 remain viable as Microsoft's personal productivity software became THE standard, IBM invested millions in adding a Windows compatibility mode to OS/2 that allowed the operating system to be "a better Windows than Windows" (in IBM's marketing messages at the time).
I won't go into great depth about what problems Visita is perceived to have. My colleages here at ZDnet have done a wonderful job of discussing them. Many organizations have decided to hang onto Windows XP until they can find a better desktop platform.
Microsoft's business terms and conditions have been seen as an impediment for organizations to overcome when they embark on the journey to a more virtualized environment. As Micrsoft fleshes out Hyper-V, it is beginning to understand why its customers were complaining. Now, Microsoft is s l o w l y working to adjust its T's and C's to allow organizations to do the things they wanted to do in the first place.
Any time a supplier is seen as an impediment, rightly or wrongly, it can mean that organizations will show them the egress at the first convenient opportunity.
We'll have to see if this will work.