IBM said it has landed a series of new customers for its cloud video unit as it courts broadcasters and media companies.
Big Blue outlined the wins at the 2016 National Association of Broadcasters show in Las Vegas.
Comic-con HQ, AOL, Canadian Broadcast Corp. and Mazda are among the new customers. IBM's cloud video unit was largely built with the acquisition of Ustream in January.
Video is expected to be a boom market for Internet traffic as it equates to 80 percent of Internet traffic by 2019.
The deals won by IBM Cloud Video vary. For instance, Comic-con HQ, a joint venture between Comic-con and Lionsgate, uses Big Blue for its subscription video on demand platform.
CBC is using IBM via its Clearleap acquisition for a streaming service. AOL is using IBM's file transfer and automation technology to move video between bi-coastal production facilities. That technology is based on technology acquired from Aspera.
What IBM is hoping to do is use technologies like Aspera's FASPstream software to deliver video quickly over corporate networks. From there, IBM can sell other services. IBM also launched software that can live stream town hall meetings, training sessions and broadcasts over corporate networks without degrading performance.
As a refresher, the IBM Cloud Video unit was formed in January and consists of the following parts.