If you're wondering why tech vendors salivate over line of business executives---chief marketing officers, human resources heads, chief digital officers etc.---like a geek fantasizing over a supermodel all you need to do is follow the money.
IDC is forecasting that business technology spending will grow from $236.6 billion in 2012 to $330.7 billion by 2017. That growth equates to a 6.9 percent five year compound annual growth rate. Enterprise IT spending will grow at a 1.9 percent five year compound annual growth rate.
Among other key points:
IDC's report looked at tech spending by business functions such as accounting and finance, customer service, engineering, architecture and research, human resources, industry specific operations, IT, legal, marketing, other horizontal operations, sales, security and risk and supply chain management.