/>
X

India's BoAt cracks top 5 in wearables in Q3, says IDC

BoAt tied Fitbit in third quarter shipments and market share to crack the top 5 globally amid giants including Apple, Samsung, Huawei and Xiaomi.
larry-dignan-eic.jpg
Written by Larry Dignan on
boat-wearables.png

BoAt wearables cracked the global top 5 in shipments in third quarter. 

India's BoAt wearable devices, wrist worn and hearables, have enabled it to crack the top 5 vendors in shipments for the third quarter, according to IDC data.

BoAt is mostly known for its hearables, but those devices also track health and fitness, offer smart assistants and enhance audio. BoAt also has its Storm smartwatch

Overall, the global wearables market jumped 35.1% from a year ago to 125 million units. Seasonality, product launches and the opening of global economies following COVID-19 restrictions.

According to IDC, BoAt has surged from less than 1% market share a year ago to 2.6% in the third quarter. BoAt's third quarter shipments and market share tied Fitbit for No. 5.

IDC said BoAt benefited from increased demand after India emerged from lockdowns. BoAt also benefited from marketing with local cricket teams. IDC noted that BoAt doesn't have the supply chain and global presence to be a global player. Nevertheless, India has a large population to keep BoAt in the global fray. 

BoAt stood out given that the wearable pecking order is about the same as it was a year ago. Apple with its Apple Watch and AirPod devices took the No. 1 spot with 33.1% market share. Xiaomi and Huawei were No. 2 and No. 3 followed by Samsung.

As far as wrist worn devices go, Xiaomi was No. 1 followed by Apple, Huawei and Fitbit.

idc-wearable-trackers-q3-2020.png

Related

Brazil sees spike in sales of 5G-enabled smartphones
gettyimages-a-woman-looking-stressed-while-looking-at-her-smartphone

Brazil sees spike in sales of 5G-enabled smartphones

5G
Replace phone stand, chargers, and cables with a wireless docking station for $36
replace-this-image.jpg

Replace phone stand, chargers, and cables with a wireless docking station for $36

Deals
How Samsung leapfrogged the Apple Watch, with a little help from Google
galaxy-watch4-body-composition

How Samsung leapfrogged the Apple Watch, with a little help from Google

Wearables