Infor's bright idea: Court 'influencers' to anonymously refer clients

Infor is pitching enterprise tech influencers to anonymously refer potential customers to the software company.
Written by Larry Dignan, Contributor

Infor is pitching enterprise tech influencers to anonymously refer potential customers to the software company.

So much for disclosure.

Here's the email Infor is sending around (my emphasis added):

Do your clients and business partners need business software solutions?  When you identify these opportunities—we welcome the opportunity to address your client’s needs with Infor's Referral Program.

This program creates new opportunities for industry influencers, independent sales professionals, and professional services firms, by letting you anonymously refer your clients to Infor for world class business software. In addition to getting up to a 15% referral fee for any company you refer to Infor that becomes an Infor customer, our referral partner program will allow you to offer more services and establish a long-term relationship with your clients and business associates.

There's a reason Infor is a leading provider of business software for mid-market companies. We offer cost-effective, end-to-end solutions on a global scale---without complexity. Specifically, we see the world of business software from the perspective of growing companies.  And we deliver the solutions they need, the way they need them. We offer solutions across all areas of business such as: Construction/Property Management Customer Relationship Management Enterprise Asset Management Expense Management Financial Management Enterprise Resource Planning Hospitality Human Capital Management Performance Management Product Lifecycle Management Supply Chain Management Workforce Management With over 70,000 customers in more than 100 countries we want to help you help your business partners in a way that boosts your credibility and value. Show them that you know what they need and you're looking out for their best interests. All you have to do is register leads through an easy-to-use web site and receive a referral fee as the business closes.

Learn how you can help your customers across all industries connect with the Infor Direct Sales and Infor Channel partners who deliver Infor solutions that address their unique challenges.

Click here to get all the details and register for the Infor Referral Program.

The key item there is the anonymous part. How is an influencer or consultant supposed to keep the best interest of his or her audience/customer if he's collecting referral fees without disclosure?

Naomi Bloom, a key HR technology influencer, summed it up in a tweet.

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