Instagram for Business launches in Brazil

Local businesses are now able to use the analytics and ad features following initial launch in other markets last month.

Brazilian businesses are now able to get access to Instagram for Business tools, following the initial launch last month.

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The tools, which include new business profiles, analytics, and the ability to turn Instagram posts into ads directly from the app itself, were initially made available to companies in the US, UK, and New Zealand.

Mobile ad creation is also possible through the toolkit, which enables the promotion of well-performing posts that can be then turned into ads. The app can also offer suggestions based on the audience and budget.

Businesses that already maintain an Instagram presence can migrate to the new set-up as long as they have more than 100 followers, as well as a Facebook page.

Business profiles will gradually roll out in the coming months and reach all regions worldwide by the end of the year.

Instagram claims to have more than 200,000 active advertisers, the majority of which are small and medium businesses.