Intel's next big leap--new logos

Tomorrow Intel is unveiling its new logos at the Consumer Electronics Show in Las Vegas. It's not a big change, but it's part of the psychology of staying fresh--refurbishing the image in the new millenium and driving awareness. When confronted with the last few years of AMD tainting its processor leadership repuation, hiring one of Samsung's top marketers, going multicore with the product line and reorganizing the company around different markets (especially consumer), why not revamp the 37-year old corporate logo. The logos (which appear to be genuine) showed up at matbe.com, a French technology site.

The lowered "e" gives way to the oval swirls, and "Leap ahead" reportedly takes over from "Intel inside" as the main phrase associated with the company. Not exactly a big leap ahead, but it's the gesalt that counts. The Yonah mobile processors have been dubbed "Core" (no more Pentium M), with Duo (for dual core) and Solo (single core) implementations.