Business
Intuit vs. Microsoft: The real winner in the rivalry is...
Is there any segment of the software market Microsoft doesn't dominate? Actually, yes.
Is there any segment of the software market Microsoft doesn't dominate? Actually, yes. There's one. It's the space for personal finance software, where it continues to remain an underdog to Intuit Inc.
Experts say it's still Intuit's game to lose. But Microsoft's Money is making gains against Intuit's Quicken. It's a competition that's evolving into one of those classic consumer market clashes -- like Coke vs. Pepsi, or Avis against Hertz. What tactics and strategies are these two titans pursuing now against each other now? What's one wild card could tilt the odds to Microsoft's favor? And who's likely to be the biggest winner in the end?
For the answer to these questions -- and others -- check in with ZDNN early Monday for Margaret Kane's report on the latest battle in the Intuit-MS checkbook war.