The real news, which has been written on analyst walls around the world for months, is that Android phones continue to out-sell iPhones by a wide margin. For all the hype, for all the hysteria, iPhones come in second to Android.
As for the new iPhone itself, it really only seems to have one important new feature: 4G LTE support. Which, by the way, will cause Samsung to sue Apple about two minutes after the news is officially released.
In other words, it's going to be business as usual in smartphone land once all the iPhone 5 release craziness is over: People will keep buying Android smartphones and the mobility patent lawsuits will keep coming.