Google Docs has made some inroads against Microsoft Office, but not nearly enough.
That's no doubt a big reason for Google's latest acquisition, Quickoffice, announced on June 5. Now the question becomes will the cross-mobile-platform productivity suite Quickoffice -- give Google a better leg up against Microsoft's Office? Quickoffice runs on iPhones, iPad, Android, Android tablets and Symbian devices. And Office 15, the coming version of Microsoft's productivity app suite, will run on Windows 7, Windows 8, Windows RT, Windows Phone and, perhaps soon the iPad and Android, too.
The Office 15 (a k a Office 2013, the public beta of which could arrive by mid-June) + Windows 8 one-two punch is expected to help Microsoft in the both the x86/x64-based and ARM-based tablet market.
On May 31, Morgan Stanley published a research report entitled "Tablet Landscape Evolution: Window(s) of Opportunity." One of the paper's conclusions: Microsoft has "shifted from a challenged to a best-positioned company in the tablet market, as Windows 8 with Office has the potential to drive market growth and share gains." The authors continue: "Our survey suggests 25% of users expect to buy Windows 8 tablet and Office is a key feature, especially for those considering their first tablet purchase."
There's one other noteworthy tidbit in the Morgan Stanley paper which is related to Microsoft's and, ultimately, Google's future success with office suites on mobile devices. Morgan Stanley is predicting Microsoft will offer OEMs a bundle of Windows 8 and Office 15 for anywhere between $82 to $114 per copy for them to preload on new PCs.
Microsoft officials, unsurprisingly, won't share their OEM price lists. But that range may not be far off the mark. One of my contacts the $50 price range (for an OEM copy) has been thrown around before with Windows 7 Home Premium, "so it stands to reason that Windows 8 is the same." Throw in Office 15 for around $32 to $54 per copy if Morgan Stanley's pricing is right, and you've got yourself a bundle!
Google may take the same approach it has been pursuing with Docs and Apps and simply undercut Microsoft to try to gain more of a foothold in the productivity suite space. But I'm thinking OEM preload power could still give Microsoft an advantage.