Last night I was watching the Oscars (go Ratatouille!) frantically adding movies to my Netflix queue when host Jon Stewart did a bit about his iPhone.
It occurred during a long reel of previous Oscar winners (I think), when the camera cut back to Stewart he joked about how great technology was while he watched Lawrence of Arabia on his iPhone. He even made a joke about how it was better in wide screen.
Was it product placement or just pop culture? Click on the jump for two more photos and a poll.