Just When You Thought You Knew What a Document Was…

I love new media as much as the next guy, but the Doc's head is reeling over the September 19th issue of Entertainment Weekly.This particular issue features the first-ever video advertisement in a print publication and may signal the beginning of a confusing hybrid for us document geeks. Moving pictures and sound on a printed page?

I love new media as much as the next guy, but the Doc's head is reeling over the September 19th issue of Entertainment Weekly.

This particular issue features the first-ever video advertisement in a print publication and may signal the beginning of a confusing hybrid for us document geeks. Moving pictures and sound on a printed page?

The project, the result of collaboration between publisher Time Inc., PepsiCo, and CBS, features a two-page ad spread promoting the new television season on CBS. When readers open to that spread, a small video window begins playing a color video, complete with sound. They call this new technology VIP – Video In Print.

And we're not talking about just a short video loop. After the introductory video pitch, readers get to choose from a menu of five additional video options!

The VIP player was developed by Americhip, Inc. to withstand the rigors of magazine printing and binding as well as delivery through the US Postal system.

Now go put that in your content management system!