Kindle Cloud Reader: You cannot keep Amazon from its buyers
![image.jpg](https://www.zdnet.com/a/img/resize/925e8adbc1b75a98cc456ec9efbccc532eed2ff3/2014/12/02/3a0b65a8-3953-4949-8f0b-ed75de4f0156/image.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
The new reader seems to be a solid alternative to the iOS Kindle app that is still available, according to colleagues Matt Miller and Adrian Kingsley-Hughes. Amazon has created a compelling alternative to the native Kindle app that integrates seamlessly with Amazon's Kindle bookstore.
Android enthusiasts are already complaining that Amazon has ignored its own platform with the Cloud Reader by only offering desktop and iPad versions. It sounds like an error on Amazon's part but the fact is no Android (nor webOS) version is needed. Both Android and webOS have good Kindle apps that are nicely integrated with the Kindle bookstore, and believe me that is the only purpose behind the Cloud Reader. Amazon may eventually replace all of these mobile Kindle apps with the universal HTML5 version to keep support and development simple, but for now these mobile apps already exist and work just fine.
Many iPad owners will probably keep using the "restricted" Kindle app without direct access to the Kindle bookstore. The Cloud Reader is just another thing to keep track of for them and since it's not in the App Store they may choose to ignore it. If that's the case then Amazon hasn't accomplished much with introducing this clever end-around Apple's rules for apps.