Corporate mobility firm Kony has hired a new head for Latin America as part of a strategy to grow market share in the region.
Guilherme Bujes, a former EMC sales head for Latin America, has been appointed as vice president and general manager for the region at Kony, in a newly-created role.
According to the company, Bujes, who also held senior roles at other tech firms including SAP and HP, will be responsible for executing sales strategies, operations and go-to-market initiatives at Kony, while focusing on customer relations in the Latin America region.
The company develops a suite of customizable, pre-built apps and mobile application management systems. It has about 30 clients in Latin America including Itau Unibanco, one the largest financial institutions in Brazil, as well as local car rental giant Localiza.
"With the rapid adoption of mobility by enterprises across the region, we are executing on our business plan to significantly grow and expand our market share in Latin America," a Kony spokesperson told ZDNet.
The new Kony head for the region will be based out of São Paulo. According to the company, the plans are to grow the business and hire more people in the coming months.
Kony started operations in Latin America in 2012, when it started operations in Brazil through local integrator Resource IT Solutions. The partnership with Resource "remains very strong", but the firm added that it has other regional partners that it is working with to grow its local footprint.