Business
Larry Brilliant outlines Google's giving strategies [video]
At the Dreamforce conference in San Francisco, Larry Brilliant, executive director of Google.org, declares that Google ripped off Salesforce's 1/1/1 model--and the company is proud of it.
![larry-dignan-eic.jpg](https://www.zdnet.com/a/img/resize/ad5eaccb545ef683588243a9891d5f678df042df/2017/04/26/eb462fe7-e39e-43ba-abbd-c4ca2442306e/larry-dignan-eic.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
At the Dreamforce conference in San Francisco, Larry Brilliant, executive director of Google.org, declares that Google ripped off Salesforce's 1/1/1 model--and the company is proud of it. The model calls for a company to give 1 percent of its time, 1 percent of its equity, and 1 percent of its product to charity. Brilliant also notes that Google focuses on areas where its area of expertise--technology--can do the most good, and explains why nonprofits ask to use Google Earth more often than asking for money.