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Larry Brilliant outlines Google's giving strategies [video]

At the Dreamforce conference in San Francisco, Larry Brilliant, executive director of Google.org, declares that Google ripped off Salesforce's 1/1/1 model--and the company is proud of it.
Written by Larry Dignan, Contributor on

At the Dreamforce conference in San Francisco, Larry Brilliant, executive director of Google.org, declares that Google ripped off Salesforce's 1/1/1 model--and the company is proud of it. The model calls for a company to give 1 percent of its time, 1 percent of its equity, and 1 percent of its product to charity. Brilliant also notes that Google focuses on areas where its area of expertise--technology--can do the most good, and explains why nonprofits ask to use Google Earth more often than asking for money.

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