Here's Microsoft's latest "Laptop Hunter" ad, featuring the star of the first ad, Lauren, and her Mom.
Like I've said before, I'm getting tired of these ads, but it seems that they are working on the viewers out there in TV land, especially on the 18-to-35 age group, helping Microsoft overtake Apple in value perception.
I think that what's interesting about this ad is how Microsoft bought back Lauren from the first ad and has her spread the word and "influence" someone else. If Microsoft wants to claw back market share from Apple, step 1 is to influence the individual, step 2 is to get them to spread the word and influence others.
Where do you stand? Are these ads having an effect on you? Have they made you, or someone you know, change buying habits?