Here's a new buzzphrase this morning, courtesy of LinkedIn: 2014 is now "the year of the social small business."
Even though we're almost done with the first two months of the year, the professional social network is getting more serious about its SMB base with the launch of a new online hub built specifically for small businesses and entrepreneurs aiming to serve them.
Touted as a one-stop shop for those just starting out with a small business to others who have been plugging away for years, the LinkedIn Small Business hub hosts tips and best practices for the following topics: sales, marketing, hiring, and personal branding.
Naturally, all of these topics revolve heavily around meeting the right people and finding the right digital content hosted on LinkedIn.
LinkedIn has been busy rounding out its coverage, working to facilitate connections and publish resources to everyone from the college student to the CEO.
Davis Schneider, a content marketer and small business advocate at LinkedIn, offered a glimpse at LinkedIn's motivation in catering to SMB members in a blog post on Tuesday.
Small businesses make the US economy tick. They create six out of every ten new jobs, and pumped about $3 trillion into the economy last year. If you’re a small business owner, you should stand tall and proud knowing this.
Schneider concluded by emphasizing how vital social media can be for "hyper growth companies," arguing that it is "extremely effective at accomplishing marketing goals like branding, content marketing, and lead generation."