I'm attending a major break out session at Von on Triple-Play services and bundling.
Up there on the rostrum:
- Brian Angiolet, executive director of marketing for Verizon FIOS;
- Christopher Alband, director of product engineering at Comcast;
- Mark Chinn, vip marketing and product development, RCN;
- Mark Kaish, vp voice strategy and development, Cox Communications.
Chinn: I don't know that a lot of customers know the difference (bundling vs. convergence) today. 70% of customers have two products, 40% have three products. Said sometimes customers don't know what to ask for. Fixed mobile convergence, caller ID to the tv even streaming video applications- all those things are happening, but I don't know if we have even a half-converged experience right now.
Albano: We look across the industry - worked for Vonage- the idea of using voice portals to route traffic through telephony interface. As we look forward to find what's next, it is probably making the three services work better together. Give them ability if phone rings, it pops up on their PC.
Angiolet on revenue potential: YOu build this network to build this stuff,and you definitely charget for it. More a strategy decision from marketing standpoint about what we want to (promote) and what we want to charge for.
Kaish: Talks up the promise of fixed mobile convergence offers tremendous capability of buildingout a single phonenumber over time. Going to share applications were ever you go.
Asked about wireless for quadruple-play:
Kaish: I don't think the underlying technology and underlying platforms are ready to go yet. For mass deplyment not ready to do yet, to go yet.
Angiolet: You define bundles different by your segment. Wireless (costomers) going to be seeking bundles different than the old telco bundles.