Student union leaders and protest organisers "are not condoning violence" and appealing for calm, after violence broke out caused by a tiny minority of breakaway protesters. But social media has been a key organisation feature in breaking away from the main protests in Trafalgar Square and Parliament Square in Mumbai-style citizen reporting.
The protests prior to and including today were organised through Facebook groups; decentralised in nature from individual student union organisations at universities around the country, all working towards the same goal of peaceful demonstrations. Lauren Crowley, vice-president of Kent Union, explained how.
"Kent Union mobilised 500 students at the University of Kent to attend the #demo2010 on 10th November that was partly undertaken with face-to-face meetings with students, but mostly through the use of email lists, Facebook and Twitter. We had 700 students' sign a petition in just two days through Facebook and email, showing just what we can achieve by clever and target used of social networking."
Social media has played a major part in organising the directions of many protesters today. Above all, by following hashtags you can follow in diary-like updates the events in real-time on #fees and #dayx3, even if you are on the other side of the world without access to the live news channels.
But as student union's are increasingly communicating with their representatives through the means of social media, this sets a prominent example to business leaders in how to communicate effectively with the younger Generation Y demographic.
Most student protesters today and prior to today's events have been 'kettled' - penned in by riot police to restrict movement, causing extreme anger and perpetuated violence upon their release. The Metropolitan Police are now appealing for third-parties with 'any exert of control' to try and dampen civil unrest as police resources become increasingly stretched.
The same violent protesters threw paint and rocks at the car carrying heir to the throne, Prince Charles and his wife Camilla. A window was broken in a 'severe breach in Royal security' shortly before the car drove away with a police convoy without any injury to the Royal couple.
For now, there is no let-up in sight for the evening. As it nears nine-o'clock in the evening, students are still being kettled, restricted from movement, and violent disorder is still being caused by a small minority of violent extreme protesters piggybacking off the peaceful mentality of the vast majority.