Data from the NPD Group suggests that Apple's overall retail market share is 14%, and a whopping 66% for PCs costing $1,000 or more.
Here's the data:
Those numbers in the $1,000+ systems are purely staggering and shows what a huge command Apple has over the high-end PC market.
Some thoughts:
- Apart from the Mac mini, everything that Apple sells falls into the $1,000+ category.
- Apple's all-round approach to sales and marketing seems to be working out very well for the company.
- The high-end $1,000+ market is a lucrative one for OEMs, so this huge land grab by Apple will be at the expense of other vendors.
- You can be guaranteed that companies such as Dell, Alienware, HP and so on are paying close attention to this and wondering how to get in on the action.
Thoughts?
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