Business
Macs account for two-thirds of sales of PCs costing $1,000 or more
Data from the NPD Group suggests that Apple's overall retail market share is 14%, and a whopping 66% for PCs costing $1,000 or more.
![adrian-kingsley-hughes](https://www.zdnet.com/a/img/resize/6f9ac99abaa541291e393a8b765bdffb2fa11559/2022/08/05/11c625de-cb18-4e3f-8614-5010553831f2/adrian-kingsley-hughes.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
Data from the NPD Group suggests that Apple's overall retail market share is 14%, and a whopping 66% for PCs costing $1,000 or more.
Here's the data:
![NPD Group data - May 08](https://www.zdnet.com/a/img/2014/10/04/42a3af4b-4b74-11e4-b6a0-d4ae52e95e57/applenpddata0508.jpg)
Those numbers in the $1,000+ systems are purely staggering and shows what a huge command Apple has over the high-end PC market.
Some thoughts:
- Apart from the Mac mini, everything that Apple sells falls into the $1,000+ category.
- Apple's all-round approach to sales and marketing seems to be working out very well for the company.
- The high-end $1,000+ market is a lucrative one for OEMs, so this huge land grab by Apple will be at the expense of other vendors.
- You can be guaranteed that companies such as Dell, Alienware, HP and so on are paying close attention to this and wondering how to get in on the action.
Thoughts?