Major props to Wired's Chris Anderson

Wired editor-in-chief and author of "The Long Tail" Chris Anderson really shook up the blog world yesterday.Mad at p.
Written by Russell Shaw, Contributor

Wired editor-in-chief and author of "The Long Tail" Chris Anderson really shook up the blog world yesterday.

Mad at p.r. flacks and cause-driven partisans who reflexively fill up his email box with gunk, Chris had one of those "had enough" moments. He published a list of some of these "offenders," and yes, with their email addys too.

And BTW, these offenders are banned from Chris' emailbox.

First, let me excerpt from Chris' reasoning. Then I will tell you what I think.

Lazy flacks send press releases to the Editor in Chief of Wired because they can't be bothered to find out who on my staff, if anyone, might actually be interested in what they're pitching. Fact: I am an actual person, not a team assigned to read press releases and distribute them to the right editors and writers (that's editor@wired.com).

So fair warning: I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I'm interested in and composed a note meant to appeal to that (I love those emails; indeed, that's why my email address is public).

While Chris' tone is devoid of geniality, he's 100% right.

I'm not Chris, but I've had enough of mass-distributed p.r. e-mails with no effort at customization to appeal to me based on areas or topics I cover. And I have little stomach for asterisk-ed, "high priority" emails.

Oh, and when p.r. types tell me this is a "major announcement,"- you know what? I have been at this journalism/writing/reporting/blogging game longer than some of you have been suckin' nitrogen- and ... 

I have yet to read a "minor announcement." Many in fact are, but no one has ever copped to sending one out.

So why did Chris make this post? I'm guessing his time is at a premium, and unless he wants to read mostly useless email pitches all day, he needs to define what he considers worthy of his time and what he does not.

Bravo Chris.

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