Malaysian campaign expected to boost PC sales

Kuala Lumpur, Feb 25 (Asia Pulse) - Some 150,000 personal computers or PCs are expected to be sold at the end of the four-month PC Ownership Campaign which will be launched on Saturday, Intel Electronics (Malaysia) Sdn Bhd country manager Yohani Yusof said here Thursday.

She said that the campaign will make PCs more affordable to the normal household as participating resellers will provide numerous incentives and promotions. The campaign also aspires to stimulate information technology (IT) growth in the country, she told a press conference on the campaign. Yohani said that the campaign was a national programme initiated by a consortium comprising Intel Electronics and GO2020. Com MSC Sdn Bhd, and supported by the Ministry of Energy, Communications and Multimedia. Minister Leo Moggie will launch the campaign.

"This campaign is a Malaysian campaign. We are opening it up to everyone, from the home, to businesses, from the rich to the poor," she said. Yohani said that the PC adoption and usage among Malaysians was growing but the rate was slow. At present, the PC adoption rate stood at 11 percent of the population base which was way below the worldwide average of 35 percent. Through this campaign, it is hoped that the PC adoption rate could be brought up to at least 18 percent, she said.