No, this isn't an airborne fast food emporium -- though wouldn't that be precisely what America needs right now?
Instead, the Fly-Thru Drive-Thru is, according to its creators at AdvanTech, a "simple new solution" that's "enhancing the drive-thru without adding operational complexity."
"What's not to force you into lovin' it?" I hear you cry. And I completely understand.
According to AdvanTech, this RFID-based technology speeds up drive-thru service by 40% and "ultimately" increases sales by between 10 and 20%.
Naturally, the effectiveness is embedded in a little-known, alleged fact: 90% of drive-thru customers order the same thing every time.
Yes, that's how dull we are. That's how painfully predictable and illuminatingly unimaginative. Or just tired, of course.
Fast food can be so very easy, filling and tasty. Deeply unhealthy, too.
You'll be wondering, however, whether the Fly-Thru Drive-Thru may have a catch.
Well, it works in the same way a toll booth works. The Zebra RFID technology remembers your order and recognizes you as soon as you approach. This allows for swifter order-taking and greater ease in upselling.
It doesn't, claim the creators, store your "sensitive customer information." Such as the fact that you order two Big Macs for yourself every time?
I apologize, but I've been avoiding the possibly contentious part.
AdvanTech explains: "A customer's order is programmed into a branded decal that is placed on their windshield or dashboard."
As one can see from the company's promotional video, it seems you have to publicly declare your allegiance to your favorite burger joint by, well, displaying it. That's quite a statement.
Perhaps, of course, this could be removed and restuck. Modern humans are, though, inherently lazy. Therefore, I suspect they'll just have the decal stuck to their windshield permanently to be ready for whenever nature calls them to their McDonald's, Burger King or Chick-fil-A.
You, too, may already be wondering what a branded McDonald's decal would look like on the windshield of a fine Jaguar or a pristine Audi.
Moreover, would it deter a potential car thief if they discovered you were a committed Burger King or Chick-fil-A eater? Conversely, would it encourage them if you were Big Mac all the way?
And what if your car isn't adorned with any fast food decal? Will that single you out as some sort of un-American?
People can be very precious about their cars. So while I wouldn't question the efficacy of AdvanTech's claims, I still worry because that's what I do.