Business
Microsoft acknowledges the Apple threat in SEC filing
In their mandatory 10-Q filing with the US Securities and Exchange Commission for 2008 Microsoft acknowledges Apple's success, but without mentioning them by name.A competing vertically-integrated model, in which a single firm controls both the software and hardware elements of a product, has been successful with certain consumer products such as personal computers, mobile phones and digital music players.
![jason-d-ogrady.jpg](https://www.zdnet.com/a/img/resize/6fa2620d5ec52b0e82d5cf31ef1e9f4f95dff145/2014/07/22/59e04b7a-1175-11e4-9732-00505685119a/jason-d-ogrady.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
In their mandatory 10-Q filing with the US Securities and Exchange Commission for 2008 Microsoft acknowledges Apple's success, but without mentioning them by name.
A competing vertically-integrated model, in which a single firm controls both the software and hardware elements of a product, has been successful with certain consumer products such as personal computers, mobile phones and digital music players.
Microsoft does, however, mention that it has two "vertically-integrated" products (the Xbox 360 and Zune) but that producing more may "increase [its] cost of sales" and "reduce operating margins."
(Tip: AppleInsider)