Following plenty of speculation on the subject, Microsoft has today announced that, effective immediately, the retail price of its Xbox console will drop from AU$299 to AU$249. The price drop isn't just happening in the Australian market --effective March 30 the Xbox will retail for US$149.99 in the US and US$199.99 in Canada, which represents a price drop of US$30 in each territory. The equivalent of US$45 has also been knocked off the price of the Xbox in Mexico, where the console will now be available for 1,999 pesos.
Microsoft representatives also told GameSpot AU that the current Halo bundle would drop from AU$349 to AU$299 effective immediately.
"We have always been committed to providing gamers with the best entertainment experience available," said Mitch Koch, corporate vice president of Microsoft worldwide retail sales. "At this lower mass-market price point, we're opening up this great system to an even broader audience of people who can experience Xbox for the first time."
Microsoft representatives also told GameSpot AU that a large range of Xbox game titles would undergo significant price drops. Project Gotham Racing 2 will drop from AU$99 to AU$69, Amped 2 and Counter-Strike will drop from AU$69 to AU$49, and the Xbox Music Mixer will drop from AU$79.95 to AU$49.95, among other titles.