Tech
Microsoft slashes Xbox 360 prices
Microsoft has slashed the price of the Xbox 360 gaming console to half of that of the PlayStation 3.
![adrian-kingsley-hughes](https://www.zdnet.com/a/img/resize/6f9ac99abaa541291e393a8b765bdffb2fa11559/2022/08/05/11c625de-cb18-4e3f-8614-5010553831f2/adrian-kingsley-hughes.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
Microsoft has slashed the price of the Xbox 360 gaming console.
![Microsoft slashes Xbox 360 prices](https://www.zdnet.com/a/img/2014/10/04/3ef68f47-4b73-11e4-b6a0-d4ae52e95e57/xbox-360pricedrop.png)
- Xbox 360 Arcade - Was: $279|Now: $199
- Xbox 360 Pro - Was: $349|Now: $299
- Xbox 360 Elite - Was: $449|Now: $399
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According to Microsoft the idea is to get the price of the console down below the $200 psychologically barrier because, according to Microsoft, 75% of all console sales are made below that price point.
This latest price cut means that an entry level Xbox 360 is about half the price of a PlayStation 3 console.
Microsoft is once again looking to increase the Xbox's market share and is using price to do that.