Tech
Microsoft slashes Xbox 360 prices
Microsoft has slashed the price of the Xbox 360 gaming console to half of that of the PlayStation 3.
Microsoft has slashed the price of the Xbox 360 gaming console.
- Xbox 360 Arcade - Was: $279|Now: $199
- Xbox 360 Pro - Was: $349|Now: $299
- Xbox 360 Elite - Was: $449|Now: $399
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According to Microsoft the idea is to get the price of the console down below the $200 psychologically barrier because, according to Microsoft, 75% of all console sales are made below that price point.
This latest price cut means that an entry level Xbox 360 is about half the price of a PlayStation 3 console.
Microsoft is once again looking to increase the Xbox's market share and is using price to do that.