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Innovation

Microsoft's Windows marketing saga continues

Microsoft is trying to improve sales of Windows with it's "I'm a PC" ad campaign, and it's enlisted some strange help.Microsoft dropped its two frankly baffling ads starring comedians Jerry Seinfeld and Bill Gates, in which nothing really seemed to happen and no product or product line were mentioned (maybe it was some oblique reference to 'Waiting for Godot' -- 'Waiting for Vienna', perhaps?
Written by Tom Espiner, Contributor on

Microsoft is trying to improve sales of Windows with it's "I'm a PC" ad campaign, and it's enlisted some strange help.

Microsoft dropped its two frankly baffling ads starring comedians Jerry Seinfeld and Bill Gates, in which nothing really seemed to happen and no product or product line were mentioned (maybe it was some oblique reference to 'Waiting for Godot' -- 'Waiting for Vienna', perhaps?) Now everybody's favourite technology giant is attempting to rebrand itself by, well, using Apple's own pejorative tagline for Microsoft.

One of the ways Microsoft has tried to spice up the PC is to have comedian Steve Ballmer reprise his famous "Monkey Boy" routine. The result... well, see for yourself.

PC World is also running an amusing story that several images posted on Microsoft's website for it's "I'm a PC" campaign were created using... a Mac.

Is it just me, or is Microsoft shooting own goal after own goal on this one?

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