To reward developers "for their interest and commitment to Windows," Microsoft officials have said they are providing all eligible Microsoft Developer Network (MSDN) subscribers with a free, one-year Windows Store developer account as part of their MSDN benefits. ("Eligible subscriptions include Visual Studio Professional, Test Professional, Premium, Ultimate, and BizSpark," according to the Softies.) Microsoft's DreamSpark program for students also waives the Microsoft Store subscription fee.
The vast majority of apps already in the Store are games and other consumer-focused offerings, which isn't too surprising, given Microsoft is targeting Windows 8 at consumers more than businesses right out of the gate. Microsoft has been looking to recruit developers of all stripes via workshops, bootcamps and proof-of-concept development programs for the past few months. The company is holding its second Build developers conference in late October, when it is expected to provide more details and guidance to developers about how to write apps for Windows 8.