Mobile Security Becoming $900 Million Market
Author: Eric Everson, Founder MyMobiSafe.com
If you keep tabs on the security industry financial reports there was a recent Infonetics Research report that was hard to overlook. While this market segment is just beginning to attract big business attention as the founder of MyMobiSafe.com mobile security industry reports are of significant interest to me. The Infonetics Research report I am referring to established an estimated market valuation of nearly $900 million for the mobile security industry by 2012.
As the economy has already flushed some of the less committed mobile security brands from the market, it is likely the tried and true companies of this industry that stand to capture the greatest market share. As the founder of MyMobiSafe.com, we knew early-on that this was a developing market, but the reality of achieving a market valuation upwards of $900 million sounds too good to be true… Right?
While the bulk of the Infonetics Research report was focused on mobile security expenditures at the mobile service provider level the reality is that in the context of developing mobile malware technologies $900 million is really just the tip of the iceberg. Taking into account the mass market implementations that the developing threats (i.e. Java-enabled mobile malware, mobile internet browser targeting malicious code) are capable of, mobile security has become an emerging market of global proportions.
Where the western countries lag behind the Asian markets the advances in mobile technology in many Asian nations are proving the mass market demand for mobile security products and services alike. For brands like mine (MyMobiSafe) we have stayed the course in the pursuit of establishing next generation technologies to carry this emerging mobile security market into mass market levels of penetration. While the market stickiness and instant brand awareness of the MyMobiSafe brand have created tremendous market opportunities, it is the technologies we have developed at the core of our operations that truly define our ability to sustain mass market growth and continued brand vitality.
So are we looking at a mobile security market of $900 million by 2012? In considering the limited market scope of this research, I suggest that $900 million is selling this growth market short. With multimedia mobile phone usage growing at unprecedented rates globally and mobile malware becoming increasingly sophisticated mobile security is undeniably poised for significant growth in the months and years ahead.
Your mobile security guru,
Eric Everson – The MobileTech
Eric Everson, Founder MyMobiSafe.com