If Google's second quarter earnings report earlier this was any indication, Motorola Mobility has a lot to prove.
See also: Moto X: Real smartphone personalization on tap? | Google's Moto X buzz machine highlights marketing chops
The anticipated Moto X smartphone, which has been virtually shrouded in mystery with few exceptions, is arguably one of the last (if not the last) chances that Motorola has to prove itself.
Motorola is apparently ready to present its cards as the Google subsidiary has finally sent out invites to the media for a special presentation.
The details to know: The Moto X is set to be unveiled on Thursday, August 1 in New York City.
Beyond that, we don't have much to go on except a few other bits and pieces that Motorola has slipped out to get both the media and consumers salivating.
A few weeks ago, Motorola confirmed that the Android device would run Ice Cream Sandwich version 4.2.2.
Perhaps more importantly, Motorola highlighted that customers will be able to personalize both the exterior color and engrave names and/or messages on the back panel. Customers will reportedly be able to receive their custom-made devices "within days" of purchase.
But are a swath of colors to choose from and fancy engraving going to be enough? Probably not, so hopefully Motorola brings much more to the table to wow the crowds -- and do better on the third quarter balance sheet.
Image via Motorola Mobility