Music 2.0: The future of the music industry

The controversial "freemium" business model is one of several flavors of free that could support the next iteration of the music business and other digitally distributed content. Media futurist Gerd Leonhard has a new book on the subject and he recently posted an 18 minute video slide show (in two parts) that covers his concepts.

The controversial "freemium" business model is one of several flavors of free that could support the next iteration of the music business and other digitally distributed content. Media futurist Gerd Leonhard has a new book on the subject and he recently posted an 18 minute video slide show (in two parts) that covers his concepts. He calls for a fundamental shift from control to compensation and proposes new revenue generatives for digital content that are more collaborative and based on open access. In a nutshell, Leonhard says it's high time that the reset button is pressed.