/>
X
Business

MySpace launches ad platform for small businesses

MySpace on Monday will unveil a targeted ad platform called MyAds, a beta designed to enable smaller advertisers to use its HyperTargeting technology.HyperTargeting is the MySpace platform used by its larger advertisers.
Written by Larry Dignan, Contributor on

MySpace on Monday will unveil a targeted ad platform called MyAds, a beta designed to enable smaller advertisers to use its HyperTargeting technology.

HyperTargeting is the MySpace platform used by its larger advertisers. With MyAds, MySpace is trying to tap into smaller advertisers that can be used to diversify its base of customers. MySpace touted the MyAds as a way to "democratize online advertising," but it could be seen as a nice way to broaden its base.

Among some of the core details:

  • MyAds allows a cost for click with a minimum of 25 cents and a budget of $25 with start and end dates;
  • Roughly 3,500 advertisers--mostly small businesses--have signed up since the beta opened;
  • Ad spends can go up to $10,000;
  • MyAds comes with a dashboard for ROI monitoring.

Editorial standards

Related

Southwest, United, and American Airlines have a new enemy -- the internet's ugliest site
Airplane wing in flight

Southwest, United, and American Airlines have a new enemy -- the internet's ugliest site

You can use an AI Time Machine to see what you'd look like in different eras throughout history
Photo renderings of a woman throughout different decades using AI Time Machine

You can use an AI Time Machine to see what you'd look like in different eras throughout history

Garmin's new Index BPM is the blood pressure monitor that I've been waiting for
garmin-index-bpm-lifestyle

Garmin's new Index BPM is the blood pressure monitor that I've been waiting for