Business
MySpace launches ad platform for small businesses
MySpace on Monday will unveil a targeted ad platform called MyAds, a beta designed to enable smaller advertisers to use its HyperTargeting technology.HyperTargeting is the MySpace platform used by its larger advertisers.
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MySpace on Monday will unveil a targeted ad platform called MyAds, a beta designed to enable smaller advertisers to use its HyperTargeting technology.
Among some of the core details:
- MyAds allows a cost for click with a minimum of 25 cents and a budget of $25 with start and end dates;
- Roughly 3,500 advertisers--mostly small businesses--have signed up since the beta opened;
- Ad spends can go up to $10,000;
- MyAds comes with a dashboard for ROI monitoring.