NetSuite 11 targeting mid-market with verticals
![zd-defaultauthor-dan-farber.jpg](https://www.zdnet.com/a/img/resize/7a46472de14e7cdb67d372a5c496156ef36d0759/2014/12/04/24ebf345-7b65-11e4-9a74-d4ae52e95e57/zd-defaultauthor-dan-farber.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
With an possible IPO in the works for this year, NetSuite CEO Zach Nelson and team are priming the pump with a new version of NetSuite and verticals for the mid-market. Version 11.0 includes AJAX pixie dust for the user interface, a scripting langugage for business process customization, and improved reporting, scheduling, graphing and document management. The new verticals NetSuite Wholesale/Distribution Edition and NetSuite Services Company Edition.
![netsuite11.jpg](https://www.zdnet.com/a/img/2014/10/04/5610e9ac-4bce-11e4-b6a0-d4ae52e95e57/netsuite11.jpg)
SuiteScript, which is built on JavaScript and part of NetSuite's Netflex customization platform, and its APIs can be used to create business processes with branching logic and time-based decision trees. User events, such changes to existing records and more complex processes, can be triggered or scheduled.
Like larger vendors going after the mid-market, which have similar needs to larger companies, NetSuite provides an all-in-one, integrated business suite--ERP, CRM, eCommerce-- to manage core business processes. SAP, for example, intends to focus on the mid-market from the top down with more of an on- premises focus, while NetSuite is a comparatively tiny player coming from the bottom up with pure on-demand solutions. It's a huge market, with application companies like Microsoft, Oracle and Sage also on the ground. Over the next few years, the fight for the mid-market with integrated, service-enabled, all-in-one solutions will be interesting to watch...