Nielsen India shares numbers about Internet connectivity and brand reach
According to Nielsen India, brands should tap into social media for creating brand awareness and offer discounts for the time users spend researching about products online.
Back in March of this year, I collated some numbers about India's mobile and broadband users. Citing comScore and the Telecom Regulator Authority of India (TRAI), the reports suggested India had 11.21 Million broadband users. The number has increased to 12.34 Million but the mobile users are where things get exciting for brands.
Sarah Perez over at TechCrunch shared a VisionMobile report that feature phones still outsell smart phones. Markets like India are where feature phones sell a lot; they are cost-effective and feature-rich. In a video shared by Nielsen India to convince brands about the impact of having brand presence on social media websites, they shared some interesting numbers about the digital Indian consumer. According to Nielsen, India has:
134 Million TV subscribers (that seems less to me)
80 Million Internet users
500+ Million mobile subscribers (the official number is 594.73 Million active mobile users)
240 Million experienced Internet on the phone
6 Million accessed social media sites
2/3rds of the 80 Million are on social media websites (Orkut's still big here!)
37 Million Facebook users from India (according to social media statistics website SocialBaker, a little over 38 Million Indians are on Facebook)
India is the 3rd largest Facebook country according to registered users