Microsoft-flavoured media company ninemsn has appointed
a new chief executive offer, Joe Pollard, who will start next week.
Joe Pollard (Credit: ninemsn)
Pollard, who replaces Tony Faure after he left the company in
August this year, has worked for the last two years with related company
PBL Media as the director of sales and marketing, and before
that he worked for 10 years with Nike in various roles.
Ninemsn chairman Ian Law was confident that Pollard would bring
the business forward. Those at ninemsn have had the chance to watch
her in action as she worked with the ninemsn business for the last
five months, restructuring its commercial division, he said.
"Joe will focus strongly on building the creativity and
leveraging the substantial assets of both PBL Media and Microsoft.
This will include driving commercial opportunities across the
ninemsn platform, and the related business units within PBL Media
in Nine, and ACP Magazines," Law said in a statement.
Microsoft was also pleased with the appointment. "Joe has an
excellent reputation in the industry and brings with her a wealth
of international experience in developing great digital content
coupled with a strong knowledge of the Australian media landscape,"
Alex Stewart, general manager, consumer
and online at Microsoft Australia said in a statement.
Pollard voiced her excitement about the role and leading the
firm's pool of staff.
The executive takes over a company that faces current challenges in the marketplace. Ninemsn has lost a number of senior executives over the past year as the future of the Web portal model used by ninemsn, Yahoo7 and other firms has begun to be questioned.
The keynote speaker at the Web Directions South conference in Sydney this morning did an informal poll by asking for a show of hands to see how many in the audience used portals to get their information. Few of the early technology adopter audience raised their hands.
ZDNet.com.au's Renai LeMay contributed to this article.